Peroni

Peroni Nastro Azzurro is a premium Italian beer brand associated with Italian lifestyle, effortless refinement and social moments. Launched in 1963, the brand is known for its identity inspired by Italian elegance and for its positioning as a light, refreshing premium lager.
In Romania, Peroni Nastro Azzurro is part of the Ursus Breweries portfolio and is present not only through its products, but also through campaigns, events and brand activations that bring the Italian atmosphere closer to local consumers, from gastronomy and design to urban and lifestyle experiences.